We don’t sell – we help! This was the phrase we heard during our communication workshops. Were we surprised? Perhaps we would have been less so if the trainer had skated in... backwards. After all, we were supposed to learn sales techniques, the secrets of persuasive language, and methods of closing deals. Our strength lies in listening “Lumiocco isn’t just about lighting systems. It’s a tool that ensures every interior architect can confidently illuminate their vision. That’s why we’re forgetting about selling – and starting to listen.” This is how our five-hour workshop began, focusing on the true value of a client-centric approach in B2B. What did we learn? The Japanese art of asking questions, Steve Jobs’ favorite storytelling model, the basics of empathetic communication, and a customer-oriented approach to value language. Did we learn It?
